1. How will you make your coffee stand out from competitors?

As I do have experience with Starbucks and the fast-paced working experience at McDonald’s I can use these skills to attract customers because I assumed customers have a demand for good customer service if we do not provide customer service customer will change their path so I will focus on that, and I can offer them soft music, with aesthetic crockeries and theme disposal glasses, I will not charge for any sauce like caramel sauce, chocolate, white chocolate and so on, people will get excited to see my mobile cafe theme Hello Kitty, which is not available in Terrace.

Where will you source your coffee beans and ingredients?

initially, I will get a Costco membership card, where I can get my ingredients at wholesale price, or I can import from India, which would be also cheaper and enough for my small business, as well as I am also working on contacting java bean plus who provide beans as bulk.

How many employees will you need? 

Initially, I will not hire any employees I will take help from my family members if I need any employees to see growing demand, I will hire in the future, but initially, i do not have a budget to afford the additional labour, i can manage alone, because many times i manage alone my work in Starbucks during the peak time also.

What equipment do you need and what is the estimated cost?

Undoubtedly, coffee machines will cost more, but I will try to buy second-hand, or if I cannot find one, I will buy a new one, such as Nuova Simonelli, which will cost $2000 to $3000. The refrigerator and blender will cost $1000, and I will adjust my budget when I learn more about them. Mostly, equipment asks more money but I will try to buy second-hand or if I cannot find then I will buy a new one which price will be $2000 to $3000 such as Nuova Simonelli, and the refrigerator and blender will cost $1000 and will adjust my budget when i get more knowledge about it.

Will you offer online ordering or delivery?

I will not start online orders because I cannot afford to give commissions to online food portals. even though, I alone cannot assemble online orders.

Do you have special offers according to the season?

my special offers would be for pumpkin, peppermint, pistachio, and so on, i will try to make my recipe syrup for coffee which will be a special drink because people love try new things.

What plans and strategies will you apply to ensure customers return? 

First of all, I assumed most of the customers see your dedication and hard work to serve them, and customer service pulls them too, in Starbucks, many times I suggested drinks to customers now they order those suggested drinks. So, they always come to that place where they feel valued.

How will you offer high-quality ingredients and a variety of customizations at affordable prices? 

I will focus on smart menu planning, and dipping coffee, and will charge for small, $1.50, and large $ 3.00, and will make, a small piece of paper where if they buy 4 or 5 drinks next any drink will be free, I will make a stamp and punch it when someone buys every drink it is kind of loyalty program, in first I will try to avoid purchasing bulk ingredients, i will buy less quantity will focus on productive will serve the premier drink in the budget for at least 6 months so that I can gain my customers first, firstly I will put my focus on earning customer’s faith and provide them quality over quantity, further proper stock knowledge can save to waste things.

What kind of content will you post on social media for promotion?

Initially, I will not make any social media, rather I will promote my drink via local influencers and known personalities of Terrace, there is one WhatsApp group made where at least 500 local people, so I will put my daily content over there, i will preference to the word of mouth if I gain one customer he or she will prefer to others as we do as the customer in regular life like one of my friends pull me to one cafe to try their caramel latte, so there I assumed they build connection between them with assistance of their best service. I have learned from there and still, I am learning how can i build connections with my customers. Rather than wasting money on promotions, I will make bonds with customers.

How will you arrange cookies and donuts? 

I will order donuts from a Homemade Bakery shop, which is Swaraj Singh’s Bakery, so he agreed to negotiate with me for taking orders of donuts, pastries, and Cookies, as well as I know the secret recipe for Ginger cookies given by my coworker in Safeway, so I will bake it by own.

Is there any specific reason to open a coffee shop? Do you have any experience in that field?

To be honest, I never thought about becoming an entrepreneur but when I got this project then I realized why not! so I started to think about what I could do, and I realized right now I had only experience in making drinks then I could run this business, with suggestions from peers, I fixed my budget, and made a plan to run a Mobile cafe, good thing that in Terrace, there is no Mobile cafe and it will affordable also for me. I do not rent any place, initially, I can manage alone, with no need to hire any employee. Many times I hear from customers who wait to try unique experiences so here I am with my Business plan, and yes currently I am working at Starbucks so I do have enough knowledge about this business.