| Task | Description | Target Date |
| Business Name Registration | Register my mobile café business with BC Registry Services | January 15,2026 |
| Health Operating Permit | Apply for Health Operating Permit from BC Health Authority | January 16 – February 28, 2026 |
| Municipal Permits | Apply for municipal business licence and parking/location permits | By March 1, 2026 |
| Insurance | Get insurance for the coffee truck, liability, and equipment | By March 10, 2026 |
| Decide on location | Choose high-traffic areas (e.g., near CMTN, parks, downtown) | By March 15, 2026 |
| Equipment & Setup | Finalize purchase and installation of machines and POS | March 1–25, 2026 |
| Bakery Partnership | Collaborate with local bakeries for pastries & cookies | March 15–30, 2026 |
| Soft Launch & Testing | Test service flow and gather feedback | April 1–5, 2026 |
| Grand Opening Day | Official launch with offers and marketing | April 10, 2026 |
| Marketing Prep | Prepare posters, signs, loyalty cards, menu boards | March 20–April 5, 2026 |
Week Sales-Focused Operational Plan – Mobile Café Terrace
| Week | Operations Focus | Sales Strategy | Goal |
|---|---|---|---|
| Week 1 (Apr 10–16) | Launch truck, test workflow, daily setup routine | Grand Opening Offer – Buy 1, Get 1 Half Price | Attract first-time customers |
| Week 2 | Monitor popular items. | Loyalty Card Launch – Buy 6, Get 1 Free | Encourage repeat visits |
| Week 3 | Improve drink speed & service time | Free Topping Week – Free drizzle for any drink | Add value to basic orders |
| Week 4 | Start gathering feedback, tweak menu | Social Media Promo – Post your drink, get $1 off | Increase online visibility |
| Week 5 | Introduce combo pricing | Combo Deal – Coffee + pastry for special price | Raise average sale value |
| Week 6 | Start peak-hour tracking | Flash Sale Day – 10% off during slowest hour | Push more sales during slow times |
| Week 7 | Reach out to offices about catering | Referral Week – Refer a friend, both get $1 off | Grow customer base |
| Week 8 | Begin trial pre-ordering via WhatsApp | Pre-Order Promo – $1 off if ordered by 10AM | Faster service, more orders |
| Week 9 | Update menu board, rotate new pastries | Mystery Discount Draw – Draw a card at checkout | Create excitement |
| Week 10 | Review bestsellers, adjust pricing if needed | Customer Poll Drink – Let them choose the next special | Build engagement |
| Week 11 | Post new menu online, update FB page | Double Stamp Day – 2 stamps on loyalty card today only | Drive more purchases |
| Week 12 | Analyze 3-month sales trends, plan next phase | Giveaway Week – Tag 3 friends on my FB, TikTok, and Insta page and win free coffee/pastries | Grow online reach & close Phase 1 |
Every week, I’ll make sure to restock the most popular items, so I never run out of what people love. I’ll clean and get the coffee truck ready each day so everything runs smoothly. I’ll also post on Facebook or Instagram to keep my customers updated on any specials or new drinks. To stay on top of things, I’ll track daily sales in a notebook or app and look for patterns. Additionally, I’ll speak with a few customers each week to gather their thoughts and suggestions, allowing me to continually improve the services I offer.
Winter Demand
During the winter months in Terrace, BC, I understand that cold weather and fewer outdoor events could impact customer traffic for a mobile coffee business. To stay active and profitable, I plan to adjust my locations to areas with steady foot traffic like college campuses, hospitals, grocery stores, and business districts—especially during peak hours like mornings and lunch breaks. I’ll introduce cozy, seasonal drinks such as hot apple cider, spiced chai lattes, and festive coffee blends to attract customers looking for warmth and comfort. To encourage repeat visits, I’ll offer loyalty cards, winter-themed combo deals, and limited-time discounts, especially for students and local workers. I’ll also reduce operating hours slightly to focus on the most profitable times, helping to manage costs during the slower season. Plus, I plan to offer pre-ordering through text or online to make it more convenient for customers to grab their drinks without waiting in the cold. These strategies will help keep the business steady even when the weather isn’t ideal.
Winter Menu Specials
- Offer limited-time, warm and comforting drinks such as:
- Hot apple cider, spiced chai lattes, and gourmet hot chocolate.
- Seasonal coffee blends with cinnamon, peppermint, and gingerbread flavours.
- Small food pairings like warm muffins or soup-in-a-cup options.
To manage costs effectively during the winter months, I plan to shorten operating hours and focus only on the busiest times, such as the morning commute and lunchtime. This allows me to reduce fuel and labor costs while still reaching customers when demand is highest. Additionally, I’ll offer online or text-ahead ordering so customers can pre-order their drinks and pick them up quickly without standing in the cold. To promote this feature, I’ll use social media and distribute QR code flyers around the college campus, local businesses, and other high-traffic areas to make ordering easy and convenient.